Article
: Yahoo Site Match
The Quick and Easy Search
Engine Formula
By Terry Dean
You can create high ranking pages for the search engines without
having to keep up with the latest developments in the search engine
world or drive your web designer crazy with changes to your website.
The search engines are a highly competitive field and everyone
wants to know the latest trick or secret to getting a top ranking.
Well, I am going to let you in on the secret to success with the
search engines today. The secret is that there is no secret.
The search engines want content, not tricks. If you can
provide them with good quality content in a subject, then you
will be able to get a good listing. If you try to find a way around
the rules or trick the search engines, then you are much more
likely to be banned than to get listed.
Are there companies out there which focus on tricking the search
engines? There sure are, but they have a hard road to follow.
They have to constantly stay on their toes, change their pages
every month, and basically give 110% of their promotional time
to just trying to keep a top position.
There is a much easier way that still produces good results.
You can give yourself good search engine positions by focusing
on writing short articles which contain the content that the search
engines want. In other words, don't try to "beat" them.
Help them.
If you make it a consistent process to come up with short articles
to provide for search engine listings, then you will slowly build
up your traffic machine for years to come. If you become a content
provider instead of a "traffic thief" from the search
engines, then you will find it is much easier to relax and keep
the positions you have earned.
Plus, you won't have to constantly research what is working.
This strategy worked last year. It works this year. It will work
next year. Learn it once and then follow it forever.
Step One: Find Keywords
You first need to look and see which keywords are hot in your
industry. What are people searching for at the major search engines?
You can use the keyword suggestion tool from Wordtracker to constantly
research top keywords in your market: Click
here for information about Wordtracker
Step Two: Research and Write Down Focused Content.
Let's say you start with 5 different keyword phrases for the
search engines. Now, do searches for those keywords and take notes
on the sites you visit. Take notes and study the subject.
Step Three: Write 300 to 500 word articles.
Keep the articles short as most of the search engines don't scan
a long page anyway. Think in your mind about designing "Quick
Bites" of information.
You may want to separate your article up into specific steps (just
as this article is done). If you separate a 500 word article up
into 5 steps, then you only have to think about writing 100 words
at a time. That is a pretty short piece of information.
Step Four: Use the keyword in the title of your article.
Make the title of your article larger and in bold print. Use
your main keyword phrase near the beginning of the title. Many
of the search engines give a higher rating to keywords which appear
in a heading font such as this title would be. In HTML a heading
is shown by <H1>, <H3>, and other tags with H and
a number.
Step Five: Use the keyword phrase 3 to 7 times throughout the
article.
Once you have finished writing your article and are getting ready
to publish it to the web, read through it and make sure your keyword
phrase appears at least three times and usually no more than seven
times throughout the body of the article text.
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Terry Dean, a 5 year veteran of Internet marketing, will Take
You By The Hand and Show You Exact Results of All the Internet
Marketing Techniques he tests and Uses Every Single Month"
Click here to Find Out More:
http://www.netbreakthroughs.com
