How to optimize Title and Meta Tags to rank high?
1. The Title of your page
Most search engines give more weight to words found in the
Title, especially if those words are also found in the text
(page content). So, use the best keywords to make your Title
as descriptive as possible.
Let's say you have a music site with the URL "searchsheetmusic.com"
Don't put "searchsheetmusic.com" in the title. A better
Title might be: "Search SheetMusic
: the free sheet music search engine" This is
much more informative and likely to generate better keyword
phrases in the search engines: sheet
music, free sheet music, sheet music search, music search, music
search engine, sheet music search engine, search sheetmusic,
sheetmusic
Remember : The Title is the most important tag.
2. Meta Tag Description
Give the search engines that use meta tags the description
of the page that you want to have displayed when your page comes
up in a search. Don't make it too long, as the engines will
only give a limited amount of text. Use your keywords to make
a description.
<META Name="description" Content="Our
sheet music search engine finds all music scores and digital
sheet music downloads for you: top of the charts sheet music,
pop sheetmusic, ...">
3. Meta Tag Keywords
Now you want to tell the search engines what keywords you
would like to be found under. Current thinking is that when
it comes to meta tags, less is more. Overloading your keyword
meta tag with a diverse collection of keywords only waters
down their impact on your rankings. Try using only 2 to 5 top
keywords phrases on each page, but use different ones on different
pages. Use phrases rather then separate words. The Keywords
Meta Tag is no longer as important as it was in the past. In
fact Inktomi is the only one still reading it.
Repeat a few keyword phrases you have used in your title and
description.
<META Name="keywords" Content="sheet
music search engine, sheet music downloads, digital sheet music">
As soon as you have found the right keywords, use our free
Meta Tags Builder
to make the Meta Tag code for you.
4. Page Content
IMPORTANT! : Pages without text like splash pages, graphics-only
pages, Flash pages cannot be indexed very well by search engine
spiders. Although there are several workarounds for Flash
and graphics-only pages, the best way is to add content to
the page. Do so by placing a title (between heading tags)
followed by keyword rich text (your description) just after
your Body Tag.
<H3>The free sheet music search
engine</H3>Our search engine
finds all music scores and digital sheet music downloads for
you: top of the charts sheet music, pop sheetmusic, ...
Now your code looks like this:
<HEAD>
<TITLE>Search SheetMusic: the free sheet music search
engine</TITLE>
<META Name="description" Content="Our search
engine finds all music scores and digital sheet music downloads
for you: top of the charts sheet music, pop sheetmusic, ...">
<META Name="keywords" Content="sheet music
search engine, sheet music downloads, digital sheet music">
</HEAD>
<BODY>
<H3>The free sheet music search engine</H3>Our search
engine finds all music scores and digital sheet music downloads
for you: top of the charts sheet music, pop sheetmusic, ...
So far, so good. Check your
web page with our search engine simulators
If your page uses tables, and the wrong text is showing up
in the examples of the Delorie search engine simulator (i.e.
the sidebar instead of the body), add a small table cell above
the content table cell of the sidebar.
Want free advice? Click
here.
